Introducing 5G to enterprise clients

Verizon touts 5G as the critical ingredient for a Fourth Industrial Revolution — but CIOs won’t buy what they don’t understand. Verizon trusted me and my team to concept and create its first 5G marketing materials for corporates, SMBs and the public sector, helping shift perception of the company from “dumb pipe” to digital transformation driver.

Ready, steady, go

To help customers self-identify how ready they were for 5G, I collaborated closely with the client and partner agencies to articulate ‘The 5 States of Ready,’ which became a fully embraced brand platform.

I oversaw the creation of SEO-optimized feature stories and smart animations that demystified 5G network technology.

Don’t sleep on 4G

Just because 5G was the new hotness didn’t mean 4G was chopped liver. I led narrative development of immersive pieces that highlighted 4G LTE’s enduring relevance for industrial applications.