A hub for policy leaders to quickly locate and understand Google’s stance on critical topics

For years, Google’s public policy news and information lived across a tangle of owned and third-party channels. Over a five-month engagement, I led Huge’s Content Strategy and Creative disciplines toward a solution that united all of Google’s public policy content under one roof.

Intuitive structure

Synthesizing the POVs of multiple internal teams, I helped articulate and drive alignment on a content-blocking and nav structure that translated internal concepts for external audiences.

Earning buy-in

Driving consensus at the highest levels across dozens of stakeholder interviews and reviews, I guided our team through hills and valleys — and ultimately, to site launch.

Staking out a true voice

Google’s product voice is inclusive, empowering and devoid of artifice. I leveraged these attributes to serve a discerning policymaker audience that would reject the faintest hint of spin.